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This web page alex.cards states the following, "Colours, Shapes and Patterns." We saw that the webpage said " Alexs Cards are high quality sets of themed flashcards, specially designed for iPads, iPhones and Macs." It also said " Whether youre the parent of a growing child or someone who works with children, Alexs Cards are for you. Theyre also suitable for you if youre learning English as a foreign language, whatever your age. The sets of Alexs Cards available from iBooks Store include. Colours, Shapes and Patterns." The header had my as the highest ranking optimized keyword. It is followed by first, abc, and english which isn't as ranked as highly as my. The next words alex.cards used was card. cards was included but will not be viewed by search parsers.